Friday, December 03, 2004

The Path Beyond The Road

This surely has been an interesting week. My sister-in-law was in surgery on Tuesday (for C-section complications), and I've been in the doctors office a couple times over the past several days for some tests...some tightness/pain in my side, which may very well be related to stress (as all the tests have so far shown that everything is normal).

Work has been pretty thin this week. The winter season (especially December and January) can be very slow for audio/video production work. Last week, I was really stressing over how I was going to pay the bills at the beginning of the month, and it's been amazing to see how God has provided. One source of money came through returning a keyboard case which I know I shouldn't have bought. I knew God didn't want me to buy it, but I did anyway, and I ended up having to take it back...which included a 15% restocking fee. Again, this reminds me of the story of the Israelites and God's provision of manna. The manna would spoil if anyone took more than he/she needed. I bit off a bit more than I could handle, and I got bit in the process. Anyway, God has provided in amazing ways. Tonight, I received some money from CD sales just in time to pay a bill which needs to go out the beginning of next week.

It's very interesting talking to people about the CD. People often ask "are you selling lots of CDs?"...and sometimes, I feel that there is an expectation that the CDs should be selling world around after only being on the market for four weeks. The reality is, this is going to be a long process. There is a lot of ground work which needs to be laid before I can even start doing shows regularly...before the songs can be played on the radio...before the CDs can be available in stores. It just takes time, and I really see December as a period to get the ducks in a row. I hope (Lord willing) that I will continue to sell more CDs as time goes on. I would guess most CDs are going to sell at concerts. That's usually when people are the most apt to buy.

I've been working to get promo packs together, and it's crazy how long it's taking to collect all the elements. I just picked up 50 8x10 photos today. Tomorrow, I will probably pick up a "Backstage Pass" stamp which I had made for stamping the fronts of the promo packs. The other day, I bought some paper and pocketed folders from a paper surplus store. I'm still waiting on some reference letters from a couple of people. I am also trying to figure out the most cost effective way of creating demo CDs (with 4-5 songs from the album). I may need to end up buying a new printer which I can use to print on the surfaces of the CDRs. All these things add up. In the end, each promo pack with probably be worth about $3.00. It's been tough to cough up this money with the work situation, but I've had to as this a crucial part of the marketing process.

Along this path, I've really been trying to ask God what He would have me do. It's easy to believe that you are wasting your time and resources when it comes to marketing. Only God knows what doors will open. I doubt many people will throw away their "Backstage Pass" CDs, but a lot of promo packs may get tossed or buried under a pile of paperwork. Regardless, I'd rather spend $3.00 on something which has a better chance of catching someone's eye compared to a $1.00 promo pack which might more easily find its way to the paper stack of bands who cut corners on the marketing side of things. An extra bit of color, design, and thought can go a long way.

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